Essentials of Marketing- LOOSELEAF https://www.mheducation.com/cover-images/Jpeg_400-high/1259573532.jpeg 15 9781259573538 Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical “how-to” techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, an updated Hillside Veterinary Clinic marketing plan, and completely updated instructor supplements. Perreault/Cannon's Essentials of Marketing is available through McGraw-Hill Connect®, a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content. • Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations, video cases, and other application exercises. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome. • Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here.
Essentials of Marketing- LOOSELEAF

Essentials of Marketing- LOOSELEAF

15th Edition
By William Perreault, Jr. and Joseph Cannon and E. Jerome McCarthy
ISBN10: 1259573532
ISBN13: 9781259573538
Copyright: 2017
Product Details +
09781259573538

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ISBN10: 125978469X | ISBN13: 9781259784699

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ISBN10: 1259573532 | ISBN13: 9781259573538

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ISBN10: 1260017486 | ISBN13: 9781260017489

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Program Details

  1. Marketing's Value to Consumers, Firms, and Society
  2. Marketing Strategy Planning
  3. Evaluating Opportunities in the Changing Market Environment
  4. Focusing Marketing Strategy with Segmentation and Positioning
  5. Final Consumers and Their Buying Behavior
  6. Business and Organizational Customers and Their Buying Behavior
  7. Improving Decisions with Marketing Information
  8. Elements of Product Planning for Goods and Services
  9. Product Management and New-Product Development
  10. Place and Development of Channel Systems
  11. Distribution Customer Service and Logistics
  12. Retailers, Wholesalers, and Their Strategy Planning
  13. Promotion-Introduction to Integrated Marketing Communications
  14. Personal Selling and Customer Service
  15. Advertising and Sales Promotion
  16. Publicity: Promotion Using Earned Media, Owned Media, and Social Media
  17. Pricing Objectives and Policies
  18. Price Setting in the Business World
  19. Ethical Marketing in a Consumer-Oriented World