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* Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
* Designed to clearly instruct students on the process of formulating, planning, and implementing a new venture.
* Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.

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Table of Contents

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Program Details

Part I: The Entrepreneurial Perspective

1.         Entrepreneurship and the Entrepreneurial Mind-Set

2.         Entrepreneurial Intentions and Corporate Entrepreneurship

3.         Entrepreneurial Strategy: Generating and Exploiting New Entries


Part II: From Idea to Opportunity

4.         Creativity and the Business Idea

5.         Identifying and Analyzing Domestic and International Opportunities

6.         Intellectual Property and Other Legal Issues for the Entrepreneur


Part III: From the Opportunity to the Business Plan

7.         The Business Plan: Creating and Starting the Venture

8.         The Marketing Plan

9.         The Organizational Plan

10.       The Financial Plan


Part IV: From the Business Plan to Funding the Venture

11.        Sources of Capital

12.        Informal Risk Capital, Venture Capital, and Going Public


Part V: From Funding the Venture to Launching, Growing and Ending the New Venture

13.          Strategies for Growth and Managing the Implication of Growth

14.          Accessing Resources for Growth from External Sources

15.          Succession Planning and Strategies for Harvesting and Ending the Venture


Part VI:  Cases


Case 1 Turner Test Prep Co.

Case 2 Jim Boothe, Inventor

Case 3 A. Monroe Lock and Security Systems

Case 4 Beijing Sammies

Case 5 Intelligent Leisure Solutions

Case 6 The Beach Carrier

Case 7 Gourmet To Go

Case 8A Intervela D.O.O. Koper—Victory Sailmakers, Part A

Case 8B Intervela Victory Sailmakers, Part B

Case 9 The Gril-Kleen Corporation

Case 10 Masi Technology

Case 11 Neomed Technologies

Case 12 Mayu LLC

Case 13 Nature Bros. Ltd.

Case 14 Amy’s Bread

Case 15 Supply Dynamics

Case 16 Datavantage Corporation

Case 17 Tire Valet: A Mobile Tire Company