ENTREPRENEURSHIP: The Art, Science, and Process for Success https://www.mheducation.com/cover-images/Jpeg_250-high/1259912191.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
- With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. 
- Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.  By the end of the book, students have crafted their own business plans.
- Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

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Table of Contents

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Program Details

Part 1: Laying the Groundwork for Small Business
Chapter 1: The Twenty-First Century Entrepreneur
Chapter 2: Individual Leadership and Entrepreneurial Start-Ups
Chapter 3: Business Idea Generation and Initial Evaluation
Part 2: Due Diligence on the Business Idea
Chapter 4: External Analysis
Chapter 5: Business Mission and Strategy
Chapter 6: Analyzing Cash Flow and Other Financial Information
Part 3: Establishing the Business
Chapter 7: Financing and Accounting
Chapter 8: Business and Financial Analysis
Chapter 9: Legal Issues with a New Business
Part 4: Building the Business
Chapter 10: Human Resources Management
Chapter 11: Marketing
Chapter 12: Establishing Operations
Part 5: Important Issues for Entrepreneurs
Chapter 13: Exit/Harvest/Turnaround
Chapter 14: Franchising and Purchasing an Existing Business
Part 6: Mini Cases