ENTREPRENEURSHIP: The Art, Science, and Process for Success https://www.mheducation.com/cover-images/Jpeg_250-high/0078023181.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png

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Table of Contents

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Program Details

PART 1 Laying the Groundwork for Small Business

Chapter 1: The 21st Century Entrepreneur

Chapter 2: Individuals and New Business Start-ups

Chapter 3: Business Idea Generation and Initial Evaluation

PART 2 Due Diligence on the Business Idea

Chapter 4: External Analysis

Chapter 5: Business Mission and Strategy

Chapter 6: Analyzing Cash Flow and Other Financial Information

PART 3 Establishing the Business

Chapter 7: Financing and Accounting

Chapter 8: Financial Analysis

Chapter 9: Establishing the Legal Foundation

PART 4 Building the Business

Chapter 10: Human Resource Management

Chapter 11: Marketing

Chapter 12: Establishing Operations

PART 5 Other Issues

Chapter 13: Exit/Harvest/Turnaround

Chapter 14: Franchising and Purchasing an Existing Business

PART 6 Mini Cases (14)