ENTREPRENEURSHIP: The Art, Science, and Process for Success4th Edition
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR
Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS
Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION
PART 2 Due Diligence on the Business Idea
Chapter 4 EXTERNAL ANALYSIS
Chapter 5 BUSINESS MISSION AND STRATEGY
PART 3 Establishing a Financial Foundation
Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION
Chapter 7 FINANCING AND ACCOUNTING
Chapter 8 BUSINESS AND FINANCIAL ANALYSIS
PART 4 Building the Business
Chapter 9 LEGAL ISSUES WITH A NEW BUSINESS
Chapter 10 HUMAN RESOURCES MANAGEMENT
Chapter 11 MARKETING
Chapter 12 ESTABLISHING OPERATIONS
PART 5 Important Issues for Entrepreneurs
Chapter 13 EXIT/HARVEST/TURNAROUND
Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS
PART 6 Minicases
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