ENTREPRENEURSHIP: The Art, Science, and Process for Success https://www.mheducation.com/cover-images/Jpeg_400-high/0078023181.jpeg 2 9780078023187 Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
ENTREPRENEURSHIP: The Art, Science, and Process for Success

ENTREPRENEURSHIP: The Art, Science, and Process for Success

2nd Edition
By Charles Bamford and Garry Bruton
ISBN10: 0078023181
ISBN13: 9780078023187
Copyright: 2016
09780078023187

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ISBN10: 125930681X | ISBN13: 9781259306815

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ISBN10: 1259341275 | ISBN13: 9781259341274

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ISBN10: 0078023181 | ISBN13: 9780078023187

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ISBN10: 1259638596 | ISBN13: 9781259638596

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

PART 1 Laying the Groundwork for Small Business

Chapter 1: The 21st Century Entrepreneur

Chapter 2: Individuals and New Business Start-ups

Chapter 3: Business Idea Generation and Initial Evaluation

PART 2 Due Diligence on the Business Idea

Chapter 4: External Analysis

Chapter 5: Business Mission and Strategy

Chapter 6: Analyzing Cash Flow and Other Financial Information

PART 3 Establishing the Business

Chapter 7: Financing and Accounting

Chapter 8: Financial Analysis

Chapter 9: Establishing the Legal Foundation

PART 4 Building the Business

Chapter 10: Human Resource Management

Chapter 11: Marketing

Chapter 12: Establishing Operations

PART 5 Other Issues

Chapter 13: Exit/Harvest/Turnaround

Chapter 14: Franchising and Purchasing an Existing Business

PART 6 Mini Cases (14)