Dubai & Co.: Global Strategies for Doing Business in the Gulf States https://www.mheducation.com/cover-images/Jpeg_250-high/0071494138.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

PART 1: UNDERSTANDING THE OPPORTUNITY

1. Lines in the Sand: The GCC in the Broader Middle East

2. Think Again: Addressing Misconceptions About the GCC

3. Here to Stay: GCC Market Attractiveness and Risks

4. Silicon from Sand: Essential Background on the GCC

PART TWO: DEVELOPING CORPORATE STRATEGIES

5. A Piece of the Action: Strategies for Entering the GCC Market

6. Making Your Pitch: Marketing to GCC Buyers

7. Building Your Team: Human Capital Strategies for the GCC

8. Capable Capital: The GCC as a Source of Capital

9. Getting Things Done: Operations Strategy and the GC

10. Enabled Organization: Setting up for Success

CONCLUSION: THE GCC AT GLOBAL HEADQUARTERS

11. Bringing it Home: Fostering GCC Awareness in the Head Office