Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
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Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy

Chapter 3: Evaluating a Company's External Environment

Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness

Chapter 5: The Five Generic Competitive Strategies

Chapter 6: Strengthening a Company's Competitive Position

Chapter 7: Strategies for Competing in International Markets

Chapter 8: Corporate Strategy

Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Chapter 10: Building an Organization Capable of Good Strategy Execution

Chapter 11: Managing Internal Operations

Chapter 12: Corporate Culture and Leadership

Section B: Cases in Crafting and Executing Strategy

Case 1: Mystic Monk Coffee

Case 2: Business Model, Strategy, and the Challenges of Exponential Growth

Case 3: Whole Foods Marketing in 2014: Vision, Core Values, and Strategy

Case 4: Papa John's International, Inc.: Its Strategy in the Pizza Restaurant Industry

Case 5: Under Armour's Strategy in 2014: Potent Enough to Win Market Share from Nike and Adidas?

Case 6: Lulumon Athletica, Inc. In 2014: Can the Company Get Back on Track?

Case 7: Lagunitas Brewing Company, Inc. - 2013

Case 8: Cooper Tire & Rubber Company in 2014: Competing in a Highly Competitive Market for Replacement Tires

Case 9: Panera Bread Company in 2014 – Can a Slowdown in the Company's Growth Be Avoided?

Case 10: Chipotle Mexican Grill in 2014: Will Its Strategy Become the Model for Reinventing the Fast Food Industry?

Case 11: Sirius XM Satellite Radio Inc. in 2014: On Track to Succeed after a Near-Death Experience?

Case 12: Sony Music Entertainment and the Evolution of the Music Industry

Case 13: Vera Bradley in 2014: Will the Company's Strategy Reverse Its Downward Trend?

Case 14: J. Crew in 2014: Will Its Turnaround Strategy Improve Its Competitiveness?

Case 15: The United Methodist Church: Challenges to Its Ministerial Mission in 2014

Case 16: Nucor Corporation in 2014: Combating Low-Cost Foreign Imports and Depressed Market Demand for Steel Products

Case 17: Tesla Motors' Strategy to Revolutionize the Global Automotive Industry

Case 18: Tata Motors in 2014: Its Multi-Brand Approach to Competing in the Global Automobile Industry

Case 19: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment Industry

Case 20: Wal-Mart, in Africa

Case 21: PepsiCo's Diversification Strategy in 2014

Case 22: The Walt Disney Company: Its Diversification Strategy in 2014

Case 23: Robin Hood

Case 24: Dilemma at Devil's Den

Case 25: Southwest Airlines in 2014: Culture, Values, and Operating Practices

Case 26: Nordstrom: Focusing on a Culture of Service

Case 27: Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture

Case 28: Amazon's Big Data Strategy

Case 29: NCAA Athletics: Are Its Amateurism and Financial Assistance Policies Ethical?

Case 30: TOMs Shoes: A Dedications to Social Responsibility

Case 31: Samsung's Environmental Responsibility: Striking the Right Note for Corporate Survival