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- Emphasis on a company’s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. 
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Table of Contents

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Program Details

Section A: Introduction and Overview

Chapter 1: What is Strategy and Why Is It Important?

Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company's External Environment

Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy

Chapter 5: The Five Generic Competitive Strategies

Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations

Chapter 7: Strategies for Competing in International Markets

Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company

Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure

Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution

Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution