By Paul A Argenti
Copyright: 2016
By Paul A Argenti
Copyright: 2016
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By Paul A Argenti
Copyright: 2016
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ISBN10: 007340327X | ISBN13: 9780073403274
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Chapter 1: The Changing Environment for Business
Case: Google in China
Chapter 2: Communicating Strategically
Case: Carsen Container
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue’ Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck’s Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney’s America Theme Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India
Chapter 1: The Changing Environment for Business
Case: Google in China
Chapter 2: Communicating Strategically
Case: Carsen Container
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue’ Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck’s Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney’s America Theme Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India
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