Corporate Communication https://www.mheducation.com/cover-images/Jpeg_250-high/007340327X.jpeg
Corporate Communication

Corporate Communication

7th Edition
By Paul A Argenti
Copyright: 2016

Purchase Options

We’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Hardcopy

Receive via shipping:

  • Bound book containing the complete text
  • Full color
  • Hardcover or softcover

What are my shipping options?


ISBN10: 007340327X | ISBN13: 9780073403274

$102.48

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1: The Changing Environment for Business

Case:  Google in China

Chapter 2: Communicating Strategically

Case:   Carsen Container

Chapter 3: An Overview of the Corporate Communication Function

Case:   Sweet Leaf Tea

Chapter 4: Identity, Image, Reputation, and Corporate Advertising

Case:  Jet Blue’ Airways:  Regaining Altitude

Chapter 5: Corporate Responsibility

Case:  Starbuck’s Coffee Company

Chapter 6: Media Relations

Case:  Adolph Coors Company

Chapter 7: Internal Communications

Case:  Westwood Publishing

Chapter 8: Investor Relations

Case:  Steelcase, Inc.

Chapter 9: Government Relations

Case:  Disney’s America Theme Park:  The Third Battle of Bull Run

Chapter 10: Crisis Communication

Case:  Coca-Cola India