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Corporate Communication

Corporate Communication

7th Edition
By Paul A Argenti
ISBN10: 007340327X
ISBN13: 9780073403274
Copyright: 2016

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ISBN10: 007340327X | ISBN13: 9780073403274

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$102.48

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1: The Changing Environment for Business

Case:  Google in China

Chapter 2: Communicating Strategically

Case:   Carsen Container

Chapter 3: An Overview of the Corporate Communication Function

Case:   Sweet Leaf Tea

Chapter 4: Identity, Image, Reputation, and Corporate Advertising

Case:  Jet Blue’ Airways:  Regaining Altitude

Chapter 5: Corporate Responsibility

Case:  Starbuck’s Coffee Company

Chapter 6: Media Relations

Case:  Adolph Coors Company

Chapter 7: Internal Communications

Case:  Westwood Publishing

Chapter 8: Investor Relations

Case:  Steelcase, Inc.

Chapter 9: Government Relations

Case:  Disney’s America Theme Park:  The Third Battle of Bull Run

Chapter 10: Crisis Communication

Case:  Coca-Cola India