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Connect Online Access for International Marketing

Connect Online Access for International Marketing

16th Edition
By Philip Cateora and John Graham and Mary Gilly
ISBN10: 0077642279
ISBN13: 9780077642273
Copyright: 2013

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ISBN10: 0077642279 | ISBN13: 9780077642273

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$125.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part One-An Overview

Chapter 1: The Scope and Challenge of International Marketing 

Chapter 2: The Dynamic Environment of International Trade

Part Two-The Cultural Environment of Global Markets

Chapter 3: History and Geography: The Foundations of Culture

Chapter 4: Cultural Dynamics in Assessing Global Markets

Chapter 5: Culture, Management Style, and Business Systems 

Chapter 6: The Political Environment: A Critical Concern 

Chapter 7: The International Legal Environment: Playing by the Rules 

Part Three-Assessing Global Market Opportunities

Chapter 8: Developing a Global Vision through Marketing Research 

Chapter 9: Economic Development and the Americas

Chapter 10: Europe, Africa, and the Middle East 

Chapter 11: Asia Pacific Region

Part Four-Developing Global Marketing Strategies

Chapter 12: Global Marketing Management: Planning and Organization 

Chapter 13: Products and Services for Consumers

Chapter 14: Products and Services for Businesses

Chapter 15: International Marketing Channels

Chapter 16: Integrated Marketing Communications and International Advertising

Chapter 17: Personal Selling and Sales Management 

Chapter 18: Pricing for International Markets

Part Five-Implementing Global Marketing Strategies

Chapter 19: Negotiating with International Customers, Partners, and Regulators 

Part Six-Supplementary Material

The Country Notebook – A Guide for Developing a Marketing Plan

Cultural Analysis

Economic Analysis

Market Audit and Competitive Market Analysis

Preliminary Market Plan