Connect Online Access for Consumer Behavior 13 9781259726712 McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here:
Connect Online Access for Consumer Behavior

Connect Online Access for Consumer Behavior

13th Edition
By David Mothersbaugh and Delbert Hawkins and Roger Best
ISBN10: 1259726711
ISBN13: 9781259726712
Copyright: 2016

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.


ISBN10: 1259726711 | ISBN13: 9781259726712



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part I – Introduction

Chapter 1 – Introduction


Part II – External Influences

Chapter 2 – Cross-cultural Variations in Consumer Behavior

Chapter 3 – The Changing American Society: Values

Chapter 4 – The Changing American Society: Demographics and Social Stratification

Chapter 5 – The Changing American Society: Subcultures

Chapter 6 – The American Society: Family and Households

Chapter 7 – Group Influence on Consumer Behavior

·         Part Two Cases

Cases 2-1 through 2-8


Part III – Internal Influences

Chapter 8 – Perception

Chapter 9 – Learning, Memory, and Product Positioning

Chapter 10 – Motivation, Personality, and Emotion

Chapter 11 – Attitudes and Influencing Attitudes

Chapter 12 – Self-Concept and Lifestyle

·         Part Three Cases

Cases 3-1 through 3-9


Part IV – Consumer Decision Process

Chapter 13 – Situational Influences

Chapter 14 – Consumer Decision Process and Problem Recognition

Chapter 15 – Information Search

Chapter 16 – Alternative Evaluation and Selection

Chapter 17 – Outlet Selection and Purchase

Chapter 18 – Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

·         Part Four Cases

Cases 4-1 through 4-8


Part V – Organizations as Consumers

Chapter 19 – Organizational and Buyer Behavior

·         Part Five Cases

Cases 5-1 through 5-2


Part VI – Consumer Behavior and Marketing Regulation

Chapter 20 – Marketing Regulation and Consumer Behavior

·         Part Six Cases

Cases 6-1 and 6-2


Appendix A Consumer Research Methods

Appendix B Consumer Behavior Audit