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Connect Online Access for Connect Master: Marketing

Connect Online Access for Connect Master: Marketing

1st Edition

Purchase Options

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Product

Available for purchase 01/08/2019


ISBN10: 1259873757 | ISBN13: 9781259873751

$125.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1    Value Creation

Chapter 2    Marketing Ethics

Chapter 3    Strategic Planning

Chapter 4    The Marketing Environment

Chapter 5    Global Marketing

Chapter 6    Marketing Research

Chapter 7    Consumer Behavior

Chapter 8    Business-to-Business Marketing

Chapter 9    Segmentation

Chapter 10   Targeting

Chapter 11   Positioning

Chapter 12   Product, Branding, and Packaging

Chapter 13   New Product Development

Chapter 14   Marketing Services

Chapter 15   Pricing

Chapter 16   Supply Chain & Channel Management

Chapter 17   Retailing and Omnichannel Marketing

Chapter 18   Integrated Marketing Communication

Chapter 19   Digital Marketing

Chapter 20   Advertising and Sales Promotions

Chapter 21   Public Relations

Chapter 22   Personal Selling

Chapter 23   Customer Relationship Management