Connect Master: Marketing Connect Online Access
Connect Master: Marketing Connect Online Access

Connect Master: Marketing Connect Online Access

1st Edition
By McGraw-Hill and Lauren Beitelspacher
ISBN10: 1259873757
ISBN13: 9781259873751
Copyright: 2020
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ISBN10: 1259873757 | ISBN13: 9781259873751



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1 Overview of Marketing
Chapter 2 Value Creation
Chapter 3 Marketing Ethics
Chapter 4 Strategic Planning
Chapter 5 The Marketing Environment
Chapter 6 Global Marketing
Chapter 7 Marketing Research
Chapter 8 Consumer Behavior
Chapter 9 Business-to-Business Marketing
Chapter 10 Segmentation
Chapter 11 Targeting
Chapter 12 Positioning
Chapter 13 Product, Branding, and Packaging
Chapter 14 New Product Development
Chapter 15 Marketing Services
Chapter 16 Pricing
Chapter 17 Supply Chain & Channel Management
Chapter 18 Retailing and Omnichannel Marketing
Chapter 19 Integrated Marketing Communication
Chapter 20 Digital Marketing
Chapter 21 Advertising and Sales Promotions
Chapter 21 Public Relations
Chapter 23 Personal Selling
Chapter 24 Customer Relationship Management