Connect Master: Introduction to Business 1 9781259309243 Students in introduction to business courses often struggle to connect concepts to application. Connect Master takes students higher, with adaptive questioning and activities, that allows them to demonstrate what they know and apply their earning to business world challenges. The following features of Connect Master for Introduction to Business make it next level learning for today’s generation: - Granular/Customizable: Connect Master’s ability to customize content at the learning-objective level provides instructors the opportunity to specifically tailor student course materials to how the course is implemented. - Adaptive Study Tool: The Connect Master Adaptive and Individualized Study Tool creates a personalized learning experience for students, providing the opportunity to practice and persevere to enhance understanding of core concepts. - Reader: The Connect Master Reader is built around key learning objectives that streamline the essential conceptual information. Key concepts are enhanced by resources to provide an active learning experience. - Practical and Performance Activities: The Practical and Performance Activities allow students to progress from understanding basic concepts to analyzing realistic scenarios and solving problems. - Core Concepts Notebook: While Connect Master is a fully digital product, there is also a Core Concepts Notebook that can be used alongside the digital version for those students who value a print reference. The Core Concepts Notebook contains the essential narrative content (without the interactives) from the Connect Master Reader and is available as a printable PDF within the Connect Master course.
Connect Master: Introduction to Business

Connect Master: Introduction to Business

1st Edition
By McGraw Hill
ISBN10: 125930924X
ISBN13: 9781259309243
Copyright: 2020
Product Details +

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.


ISBN10: 125930924X | ISBN13: 9781259309243



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

1. Fundamentals of the Business World

2. Acting Ethically and Socially Responsible

3. Fundamentals of Economics and Types of Markets

4. The Development of the Global Economy

5.  Entrepreneurship: From Startup to Growth

6.  Accounting and Financial Statements

7.  Core Components of Finance and Banking

8.  Securities, Investments, and Financial Literacy

9.  Essentials of Leadership and Management

10. Operations Management

11. Human Resource Management and Labor Relations

12. Organizational Behavior

13. Introduction to Marketing

14. Products

15. Pricing and Distribution

16. Promotion Mix: Tools, Goals, and Strategies