Connect Master: Introduction to Business 1 9781259309243 Students in introduction to business courses often struggle to connect concepts to application. Connect Master takes students higher, with adaptive questioning and activities, that allows them to demonstrate what they know and apply their earning to business world challenges. The following features of Connect Master for Introduction to Business make it next level learning for today’s generation: - Granular/Customizable: Connect Master’s ability to customize content at the learning-objective level provides instructors the opportunity to specifically tailor student course materials to how the course is implemented. - Adaptive Study Tool: The Connect Master Adaptive and Individualized Study Tool creates a personalized learning experience for students, providing the opportunity to practice and persevere to enhance understanding of core concepts. - Reader: The Connect Master Reader is built around key learning objectives that streamline the essential conceptual information. Key concepts are enhanced by resources to provide an active learning experience. - Practical and Performance Activities: The Practical and Performance Activities allow students to progress from understanding basic concepts to analyzing realistic scenarios and solving problems. - Core Concepts Notebook: While Connect Master is a fully digital product, there is also a Core Concepts Notebook that can be used alongside the digital version for those students who value a print reference. The Core Concepts Notebook contains the essential narrative content (without the interactives) from the Connect Master Reader and is available as a printable PDF within the Connect Master course.
Connect Master: Introduction to Business

Connect Master: Introduction to Business

1st Edition
By McGraw Hill
ISBN10: 125930924X
ISBN13: 9781259309243
Copyright: 2020
Product Details +
Read more +

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.


  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Connect may be assigned as part of your grade. Check with your instructor to see if Connect is used in your course.

See how Connect works >

ISBN10: 125930924X | ISBN13: 9781259309243

6 Month


The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

1. Fundamentals of the Business World

2. Acting Ethically and Socially Responsible

3. Fundamentals of Economics and Types of Markets

4. The Development of the Global Economy

5.  Entrepreneurship: From Startup to Growth

6.  Accounting and Financial Statements

7.  Core Components of Finance and Banking

8.  Securities, Investments, and Financial Literacy

9.  Essentials of Leadership and Management

10. Operations Management

11. Human Resource Management and Labor Relations

12. Organizational Behavior

13. Introduction to Marketing

14. Products

15. Pricing and Distribution

16. Promotion Mix: Tools, Goals, and Strategies

About the Author

McGraw Hill

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Connect logo.
Connect logo.

By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.

Learn more

Equip students with adaptive, mobile study resources. They'll be better prepared in less time. They'll thank you.

Learn more
Connect logo.

Connect Reporting

View complete, at-a-glance reports for individual students or the whole class. Generate powerful data related to student performance across learning outcomes, specific topics, level of difficulty and more. Additionally, you can compare student performance in different sections of the course.

Learn more
Connect logo.

LMS Integration

With a single point of access, Connect seamlessly integrates with every learning management system on the market today. Quickly access registration, attendance, assignments, grades, and course resources in real time in one, familiar location.

Learn more
Connect logo.

Service & Support

We provide self-directed resources, on campus training, or webinar sessions, to get you up and running in a way that works for you, and to help you get the most out of Connect. Our technical support team is available to both instructors and students online, via phone or chat whenever you need support.

Learn more