Connect 1-Semester Online Access for Marketing
1st EditionISBN10: 0077636546
ISBN13: 9780077636548
Copyright: 2015
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ISBN10: 0077636546 | ISBN13: 9780077636548
180 Day
$125.00
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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About the Author
Shane Hunt
Shane Hunt Dr. Shane Hunt is the Dean of the College of Business and a Professor of Marketing at Idaho State University. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year and the 2015 Honors Professor of the Year at Arkansas State University, and the 2019 National Teaching Innovation Award from the Association of Collegiate Marketing Educators. Shane’s research has appeared in The Journal of Personal Selling and Sales Management, The Journal of Business Logistics and he has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. Shane is also the co-author of McGraw-Hill’s new Principles of Marketing textbook that is being used by students across the country. After completing his MBA at the University of Oklahoma, Shane went to work for a Fortune 500 company in Tulsa, OK and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous Mergers and Acquisitions initiatives before completing his Ph.D. at Oklahoma State University. Shane lives in Pocatello, ID with his wife Jenifer and their two children, Andrew and Sarah.
John Mello
Dr. John Mello received his PhD from the University of Tennessee. John is a well-respected educator at both the undergraduate and graduate levels and is the recipient of the 2012 Excellence in Teaching Award from the Arkansas State University College of Business. Prior to completing his PhD, John spent 28 years in the consumer packaged goods industry in a variety of positions at Unilever and Playtex Products. John holds a bachelor’s degree from Central Connecticut State University, and master’s degrees from the University of New Haven and Wilmington College. John’s research has appeared in leading journals, including The Journal of Business Logistics, Transportation Journal, and the International Journal of Physical Distribution and Logistics Management, and he has presented to leading conferences, including the Decisions Sciences Institute and the Marketing Management Association. John serves on the editorial review boards of multiple leading journals, including the Journal of Business Logistics and Transportation Journal. John is a professor of marketing and the director for the Center for Supply Chain Management at Arkansas State University. He lives in Jonesboro, Arkansas, with his wife Sandra; they have two adult daughters, Abby and Katie.
About the Author
Shane Hunt
Shane Hunt Dr. Shane Hunt is the Dean of the College of Business and a Professor of Marketing at Idaho State University. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year and the 2015 Honors Professor of the Year at Arkansas State University, and the 2019 National Teaching Innovation Award from the Association of Collegiate Marketing Educators. Shane’s research has appeared in The Journal of Personal Selling and Sales Management, The Journal of Business Logistics and he has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. Shane is also the co-author of McGraw-Hill’s new Principles of Marketing textbook that is being used by students across the country. After completing his MBA at the University of Oklahoma, Shane went to work for a Fortune 500 company in Tulsa, OK and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous Mergers and Acquisitions initiatives before completing his Ph.D. at Oklahoma State University. Shane lives in Pocatello, ID with his wife Jenifer and their two children, Andrew and Sarah.
John Mello
Dr. John Mello received his PhD from the University of Tennessee. John is a well-respected educator at both the undergraduate and graduate levels and is the recipient of the 2012 Excellence in Teaching Award from the Arkansas State University College of Business. Prior to completing his PhD, John spent 28 years in the consumer packaged goods industry in a variety of positions at Unilever and Playtex Products. John holds a bachelor’s degree from Central Connecticut State University, and master’s degrees from the University of New Haven and Wilmington College. John’s research has appeared in leading journals, including The Journal of Business Logistics, Transportation Journal, and the International Journal of Physical Distribution and Logistics Management, and he has presented to leading conferences, including the Decisions Sciences Institute and the Marketing Management Association. John serves on the editorial review boards of multiple leading journals, including the Journal of Business Logistics and Transportation Journal. John is a professor of marketing and the director for the Center for Supply Chain Management at Arkansas State University. He lives in Jonesboro, Arkansas, with his wife Sandra; they have two adult daughters, Abby and Katie.
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