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Communication Research: Asking Questions, Finding Answers

Communication Research: Asking Questions, Finding Answers

5th Edition
By Joann Keyton
Copyright: 2019
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Table of Contents

SECTION 1: RESEARCH BASICS

CHAPTER 1 Introduction to Communication Research

CHAPTER 2 The Research Process: Getting Started

CHAPTER 3 Research Ethics

 

SECTION 2: QUANTITATIVE COMMUNICATION RESEARCH

CHAPTER 4 Introduction to Quantitative Research

CHAPTER 5 Measurement

CHAPTER 6 Populations, Samples, and Sample Size

CHAPTER 7 Quantitative Research Designs

CHAPTER 8 Surveys and Questionnaires

CHAPTER 9 Descriptive Statistics, Signifi cance Levels,

and Hypothesis Testing

CHAPTER 10 Testing for Differences

CHAPTER 11 Testing for Relationships

CHAPTER 12 Quantitative Analysis of Text

CHAPTER 13 Reading and Writing the Quantitative Research Report

 

SECTION 3: QUALITATIVE COMMUNICATION RESEARCH

CHAPTER 14 Introduction to Qualitative Research

CHAPTER 15 Designing Qualitative Research

CHAPTER 16 Qualitative Methods of Data Collection

CHAPTER 17 Analyzing Qualitative Data

CHAPTER 18 Reading and Writing the Qualitative Research Report