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Communication Research: Asking Questions, Finding Answers

Communication Research: Asking Questions, Finding Answers

5th Edition
By Joann Keyton
ISBN10: 1259870553
ISBN13: 9781259870552
Copyright: 2019
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Program Details

Keyton: Communication Research: Asking Questions Finding Answers, 5e


CHAPTER 1:  Introduction to Communication Research

CHAPTER 2:  The Research Process: Getting Started

CHAPTER 3:  Research Ethics

CHAPTER 4:  Introduction to Quantitative Research

CHAPTER 5:  Measurement

CHAPTER 6:  Populations, Samples, and Sample Size

CHAPTER 7:  Quantitative Research Designs

CHAPTER 8:  Surveys and Questionnaires

CHAPTER 9:  Descriptive Statistics, Significance Levels,

and Hypothesis Testing

CHAPTER 10:  Testing for Differences

CHAPTER 11:  Testing for Relationships

CHAPTER 12:  Quantitative Analysis of Text

CHAPTER 13:  Reading and Writing the Quantitative Research Report

CHAPTER 14:  Introduction to Qualitative Research

CHAPTER 15:  Designing Qualitative Research

CHAPTER 16:  Qualitative Methods of Data Collection

CHAPTER 17:  Analyzing Qualitative Data

CHAPTER 18:  Reading and Writing the Qualitative Research Report