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Communication Research: Asking Questions, Finding Answers

Communication Research: Asking Questions, Finding Answers

4th Edition
By Joann Keyton
Copyright: 2015

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Program Details

Contents

Preface

SECTION 1: Research Basics

Chapter 1 Introduction to Communication Research

Chapter 2 The Research Process: Getting Started

Chapter 3 Research Ethics

SECTION 2: Quantitative Communication Research

Chapter 4 Introduction to Quantitative Research

Chapter 5 Measurement

Chapter 6 Populations, Samples, and Sample Size

Chapter 7 Quantitative Research Designs

Chapter 8 Surveys and Questionnaires

Chapter 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing

Chapter 10 Testing for Differences

Chapter 11 Testing for Relationships

Chapter 12 Quantitative Analysis of Text

Chapter 13 Reading and Writing the Quantitative Research Report

SECTION 3: Qualitative Communication Research

Chapter 14 Introduction to Qualitative Research

Chapter 15 Designing Qualitative Research

Chapter 16 Qualitative Methods of Data Collection

Chapter 17 Analyzing Qualitative Data

Chapter 18 Reading and Writing the Qualitative Research Report

Glossary

References

Author Index

Subject Index