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Table of Contents

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Program Details

Part 1: Build the Foundation for Business Research   
  • Chapter 1  Research Foundations and Fundamentals
  • Chapter 2  The Research Process: An Overview
  • Chapter 3  Stage 1: Clarify the Research Question
Part 2: The Design of Business Research    
  • Chapter 4  Research Design: An Overview
  • Chapter 5  Stage 2: Sampling Design
  • Chapter 6  Stage 2: Data Collection Design: Qualitative Research
  • Chapter 7  Stage 2: Data Collection Design: Observation Research
  • Chapter 8  Stage 2: Data Collection Design: Experiments
  • Chapter 9  Stage 2: Data Collection Design: Survey Research
Part 3: Collect and Prepare the Data   
  • Chapter 10 Collect and Prepare Data: Measurement
  • Chapter 11 Collect and Prepare Data: Measurement Questions
  • Chapter 12 Collect and Prepare Data: Measurement Instruments
  • Chapter 13 Stage 3: Collect, Prepare, and Examine Data
Part 4: Stage 4: Analyze and Interpret the Data     
  • Chapter 14 Data Analysis: Hypothesis Testing
  • Chapter 15 Data Analysis: Measures of Association
Part 5: Stage 5: Report the Research
  • Chapter 16 Research Reports: Supported Insights and Recommendations
  • Chapter 17 In Integrated Example
Appendices
  • A: Business Research Proposals and RFPs
  • B: Focus Group Discussion Guide
  • C: Nonparametric Significance Tests
  • D: Selected Statistical Tables