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Table of Contents

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Program Details

Part 1: Build the Foundation for Business Research   
  • Chapter 1  Research Foundations and Fundamentals
  • Chapter 2  The Research Process: An Overview
  • Chapter 3  Stage 1: Clarify the Research Question
Part 2: The Design of Business Research    
  • Chapter 4  Research Design: An Overview
  • Chapter 5  Stage 2: Sampling Design
  • Chapter 6  Stage 2: Data Collection Design: Qualitative Research
  • Chapter 7  Stage 2: Data Collection Design: Observation Research
  • Chapter 8  Stage 2: Data Collection Design: Experiments
  • Chapter 9  Stage 2: Data Collection Design: Survey Research
Part 3: Measurement
  • Chapter 10: Stage 3: Measurement Foundations
  • Chapter 11: Stage 3: Measurement Questions
  • Chapter 12: Stage 3: Measurement Instruments
    Part 4: Collect, Prepare, and Examine Data   
    • Chapter 13: Stage 3: Collect, Prepare, and Examine Data
    Part 5: Analyze and Interpret Data
    • Chapter 14: Stage 4: Hypothesis Testing
    • Chapter 15: Stage 4: Measures of Association

    Part 6: Report the Research

    • Chapter 16: Stage 5: Research Reports: Supported Insights and Recommendations

    Part 7: Research Project Overview

    • Chapter 17: An Integrated Example.
    Appendices
    • A: Business Research Proposals and RFPs
    • B: Focus Group Discussion Guide
    • C: Nonparametric Significance Tests
    • D: Selected Statistical Tables