Business Research Methods https://www.mheducation.com/cover-images/Jpeg_400-high/1259918939.jpeg 13 9781259918933 The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
Business Research Methods

Business Research Methods

13th Edition
By Pamela Schindler
ISBN10: 1259918939
ISBN13: 9781259918933
Copyright: 2019

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Build the Foundation for Business Research   
  • Chapter 1  Research Foundations and Fundamentals
  • Chapter 2  The Research Process: An Overview
  • Chapter 3  Stage 1: Clarify the Research Question
Part 2: The Design of Business Research    
  • Chapter 4  Research Design: An Overview
  • Chapter 5  Stage 2: Sampling Design
  • Chapter 6  Stage 2: Data Collection Design: Qualitative Research
  • Chapter 7  Stage 2: Data Collection Design: Observation Research
  • Chapter 8  Stage 2: Data Collection Design: Experiments
  • Chapter 9  Stage 2: Data Collection Design: Survey Research
Part 3: Measurement
  • Chapter 10: Stage 3: Measurement Foundations
  • Chapter 11: Stage 3: Measurement Questions
  • Chapter 12: Stage 3: Measurement Instruments
    Part 4: Collect, Prepare, and Examine Data   
    • Chapter 13: Stage 3: Collect, Prepare, and Examine Data
    Part 5: Analyze and Interpret Data
    • Chapter 14: Stage 4: Hypothesis Testing
    • Chapter 15: Stage 4: Measures of Association

    Part 6: Report the Research

    • Chapter 16: Stage 5: Research Reports: Supported Insights and Recommendations

    Part 7: Research Project Overview

    • Chapter 17: An Integrated Example.
    Appendices
    • A: Business Research Proposals and RFPs
    • B: Focus Group Discussion Guide
    • C: Nonparametric Significance Tests
    • D: Selected Statistical Tables

    About the Author

    Pamela Schindler

    A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institution’s Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.

    www.linkedin.com/in/pamelaschindler/

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