Charles Ware and Charles Bamford and Garry Bruton
Business Management for the Personal Fitness Trainer
https://www.mheducation.com/cover-images/Jpeg_400-high/0073377082.jpeg
1
January 25, 2012
9780073377087
Business Management for the Personal Fitness Trainer is a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry. It walks through the fundamentals of small business and notes how these apply to the fitness industry. From choosing an idea for a business and developing a business plan to the legal, financial, and operational considerations of opening and running a business, this book is your guide to building a fitness business.
Business Management for the Personal Fitness Trainer
1st Edition
By Charles Ware and Charles Bamford and Garry Bruton
ISBN10: 0073377082
ISBN13: 9780073377087
Copyright: 2013
ISBN10: 0073377082
ISBN13: 9780073377087
Copyright: 2013
Product Details +
Business Management for the Personal Fitness Trainer is a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry.
Read more +
09780073377087
Instructors: choose ebook for fast access or receive a print copy.
Still Have Questions? Contact your Rep s
With the McGraw-Hill eBook, students can access their digital textbook on the web or go offline via the ReadAnywhere app for phones or tablets.
McGraw-Hill eBook Courses Include:
- Offline reading – study anytime, anywhere
- One interface for all McGraw-Hill eBooks
- Highlighting and note-taking
- Syncs across platforms, always up-to-date
- Available for Android and iOS
Rent Monthly
Listing page for eBook Subscription Program.
Oops! Your monthly rental cart is already full. Click continue to view and update your selected titles.
Click continue to view and update your selected titles.
Purchase Options
Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.
Hardcopy
Receive via shipping:
- Bound book containing the complete text
- Full color
- Hardcover or softcover
ISBN10: 0073377082 | ISBN13: 9780073377087
Purchase
$105.33
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINER
PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESS
Chapter One: Introduction
Why Start a Business?
A Brief History of Small Business in the United States
What Is a Small Business?
The History of Personal Training
Chapter Two: Individuals and Small Business Start-Ups
Evaluating Your Entrepreneurial Orientation
Triggers for Starting a Business
Supports
Specialization
Personal Training as a Business
Chapter Three: Business Idea Generation and Initial Evaluation
Generating Business Ideas
Opportunity Identification
Choosing a Business
PART 2: DUE DILIGENCE ON THE BUSINESS IDEA
Chapter Four: Thinking Competitively
Redefining Your Industry
Defining Your Customers
Developing the Information for the External Analysis of Competitors
Developing a Competitive Map
Additional Issues for External Analysis
Competitive Advantage
Chapter Five: Business Mission and Strategy
Mission Statements
Sustainable Competitive Advantage
Step 1: Develop a List of Your Business’s Assets and Capabilities
Step 2: Split the List into Standard and Extraordinary Assets
Step 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities
Strategy
Chapter Six: Your Financial Fitness
Understanding Cash Flow
Developing Cash Flow Statements
Other Financial Tools
PART 3: ESTABLISHING THE BUSINESS
Chapter Seven: The Legalities of Your Personal Training Business
Forms of Business
Independent Contractor Status
Contracts
Leases
Regulations
The Standard of Care and Scope of Practice
Insurance
The Legal System and Fitness Facility and Personal Training Businesses
Chapter Eight: Establishing Operations
Location
Financing Considerations
Legitimacy
Quality
Technology
Equipment
Facility and Equipment Layout
User Space and Safety
Timing
Time Management
Chapter Nine: Financing and Accounting
Financial Foundation
Identification of Key Issues
Funding
Accounting
Taxes
PART 4: BUILDING THE BUSINESS
Chapter Ten: Human Resource Management
What Is Human Resources?
Hiring Employees
Retaining Employees
Probation and Firing
Family Business
Chapter Eleven: Marketing
Marketing Plan
Pricing
Promotion
Communication in Marketing
Retaining Clients
Sales Management
PART 5: OTHER ISSUES
Chapter Twelve: The Future of Your Fitness Business
Exit/Harvest
Steps in Selling a Business
Turnaround
Closing the Business
Chapter Thirteen: Franchising and Purchasing an Existing Business
Basics of Franchising
Buying a Franchise
Buying an Existing Business
BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINER
PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESS
Chapter One: Introduction
Why Start a Business?
A Brief History of Small Business in the United States
What Is a Small Business?
The History of Personal Training
Chapter Two: Individuals and Small Business Start-Ups
Evaluating Your Entrepreneurial Orientation
Triggers for Starting a Business
Supports
Specialization
Personal Training as a Business
Chapter Three: Business Idea Generation and Initial Evaluation
Generating Business Ideas
Opportunity Identification
Choosing a Business
PART 2: DUE DILIGENCE ON THE BUSINESS IDEA
Chapter Four: Thinking Competitively
Redefining Your Industry
Defining Your Customers
Developing the Information for the External Analysis of Competitors
Developing a Competitive Map
Additional Issues for External Analysis
Competitive Advantage
Chapter Five: Business Mission and Strategy
Mission Statements
Sustainable Competitive Advantage
Step 1: Develop a List of Your Business’s Assets and Capabilities
Step 2: Split the List into Standard and Extraordinary Assets
Step 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities
Strategy
Chapter Six: Your Financial Fitness
Understanding Cash Flow
Developing Cash Flow Statements
Other Financial Tools
PART 3: ESTABLISHING THE BUSINESS
Chapter Seven: The Legalities of Your Personal Training Business
Forms of Business
Independent Contractor Status
Contracts
Leases
Regulations
The Standard of Care and Scope of Practice
Insurance
The Legal System and Fitness Facility and Personal Training Businesses
Chapter Eight: Establishing Operations
Location
Financing Considerations
Legitimacy
Quality
Technology
Equipment
Facility and Equipment Layout
User Space and Safety
Timing
Time Management
Chapter Nine: Financing and Accounting
Financial Foundation
Identification of Key Issues
Funding
Accounting
Taxes
PART 4: BUILDING THE BUSINESS
Chapter Ten: Human Resource Management
What Is Human Resources?
Hiring Employees
Retaining Employees
Probation and Firing
Family Business
Chapter Eleven: Marketing
Marketing Plan
Pricing
Promotion
Communication in Marketing
Retaining Clients
Sales Management
PART 5: OTHER ISSUES
Chapter Twelve: The Future of Your Fitness Business
Exit/Harvest
Steps in Selling a Business
Turnaround
Closing the Business
Chapter Thirteen: Franchising and Purchasing an Existing Business
Basics of Franchising
Buying a Franchise
Buying an Existing Business
Shipping Options
- Standard
- Next day air
- 2nd day air
- 3rd day air
Orders within the United States are shipped via Fedex or UPS Ground.
For shipments to locations outside of the U.S., only standard shipping is available.
All shipping options assumes the product is available and that it will take 24 to 48 hours to process your order prior to shipping.
Rent Now
You will be taken to our partner Chegg.com to complete your transaction.
After completing your transaction, you can access your course using the section url supplied by your instructor.