Business Foundations: A Changing World12th Edition
1 The Dynamics of Business and Economics 2
2 Business Ethics and Social Responsibility 36
3 Business in a Borderless World 72
Part 2 Starting and Growing a Business
4 Options for Organizing Business 108
5 Small Business, Entrepreneurship, and Franchising 140
Part 3 Managing for Quality and Competitiveness
6 The Nature of Management 170
7 Organization, Teamwork, and Communication 200
8 Managing Operations and Supply Chain 232
Part 4 Creating the Human Resource Advantage
9 Motivating the Workforce 266
10 Managing Human Resources 292
Part 5 Marketing: Developing Relationships
11 Customer-Driven Marketing 330
12 Dimensions of Marketing Strategy 360
13 Digital Marketing and Social Networking 396
Part 6 Financing the Enterprise
14 Accounting and Financial Statements 430
15 Money and the Financial System 466
16 Financial Management and Securities Markets 496
A The Legal and Regulatory Environment 526
B Personal Financial Planning 546
Appendixes (Available Online and via Create)
A Guidelines for the Development of the Business Plan
B Personal Career Plan
C Risk—The Basics of Risk Management
Find out more about our affordable course material programs.
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
When your students still want a book but don't want to keep it, McGraw-Hill's Textbook Rental program provides students with our latest editions at our most affordable hardcover prices.
Want more information?
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.Learn more
Equip students with adaptive, mobile study resources. They'll be better prepared in less time. They'll thank you.Learn more
How to Access Instructor Tools for your Course
- To get started, you'll need to visit connect.mheducation.com to sign in. (If you do not have an account, you'll need to request one from your MH rep. To find your rep – visit the Find Your Rep page).
- Then, under "Find a Title," you'll search by title, author or subject.
- Select your desired title and create a course. (Note – you do not have to create assignments, just a course instance)
- Then go to your Connect course homepage.
- In the top navigation, select library to access the instructor resources that accompany the title.
Creating accessible products is a priority for McGraw-Hill. We have put in place processes to make accessibility and meeting the WCAG AA guidelines part of our day-to-day development efforts and product roadmaps.
In future editions, this rubric will be reformatted to increase accessibility and usability.
McGraw-Hill sites may contain links to websites owned and operated by third parties. These links are provided as supplementary materials, and for learners’ information and convenience only. McGraw-Hill has no control over and is not responsible for the content or accessibility of any linked website.