Business Communication: A Problem-Solving Approach, 2nd Edition
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Business Communication: A Problem-Solving Approach 2e prepares students to take charge of the communication challenges they’ll face on the job. With a focus on effective decision making, the text provides a process for analyzing communication problems and thorough support for designing successful solutions. Students will gain a realistic picture of today’s business environment, including the impacts of the pandemic and the importance of inclusive, socially responsible communication. Numerous end-of-chapter scenarios provide a wide range of opportunities for problem solving in context. This edition continues its strong coverage of style and grammar, with additional practice activities and a reference chapter that now includes sentence building. The text’s distinctive chapters on visual communication have been consolidated into one comprehensive chapter, and updated advice on the use of communication technologies has been incorporated throughout.
Chapter 1 Solving Communication Problems in the Workplace
Chapter 2 Getting Positive Responses to Your Communication
Chapter 3 Communicating with Culturally Diverse Audiences
Chapter 4 Designing the Right Type of Message: From Letters to Social Media
Chapter 5 Communicating Your Messages Visually
Chapter 6 Crafting Effective Sentences and Paragraphs
Chapter 7 Writing Good-News and Neutral Messages
Chapter 8 Writing Bad-News Messages
Chapter 9 Writing Persuasive Messages and Proposals
Chapter 10 Researching and Writing Reports
Chapter 11 Creating the Right Type of Report
Chapter 12 Delivering Business Presentations and Speeches
Chapter 13 Using Interpersonal Communication Skills in Conversations and Meetings
Chapter 14 Communicating in the Job Search
Reference Chapter A: A Guide to Sentence-Building, Grammar, and Mechanics
Reference Chapter B: A Guide for Documenting Your Sources
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