
Business Communication: Building Critical Skills
6th EditionISBN10: 0073403261
ISBN13: 9780073403267
Copyright: 2014
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ISBN10: 0077637194 | ISBN13: 9780077637194
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ISBN10: 0073403261 | ISBN13: 9780073403267
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Unit 1 Building Blocks for Effective Messages
Module 1: Business Communication, Management, and Success
Module 2: Adapting Your Message to Your Audience
Module 3: Communicating Across Cultures
Module 4: Planning, Writing, and Revising
Module 5: Designing Documents, Slides, and Screens
Unit 2 Creating Goodwill
Module 6: You-Attitude
Module 7: Positive Emphasis
Module 8: Reader Benefits
Unit 3 Letters, Memos, and E-Mail Messages
Module 9: Formats for Letters and Memos
Module 10: Informative and Positive Messages
Module 11: Negative Messages
Module 12: Persuasive Messages
Module 13: E-mail Messages, Web Writing, and Technology
Unit 4 Polishing Your Writing
Module 14: Editing for Grammar and Punctuation
Module 15: Choosing the Right Word
Module 16: Revising Sentences and Paragraphs
Unit 5 Interpersonal Communication
Module 17: Listening
Module 18: Working and Writing in Teams
Module 19: Planning, Conducting, and Recording Meetings
Module 20: Making Oral Presentations
Unit 6 Research, Reports, and Visuals
Module 21: Proposals and Progress Reports
Module 22: Finding, Analyzing, and Documenting Information
Module 23: Short Reports
Module 24: Long Reports
Module 25: Using Visuals
Unit 7 Job Hunting
Module 26: Researching Jobs
Module 27: REsumEs
Module 28: Job Application Letters
Module 29: Job Interviews
Module 30: Follow-Up Letters and Calls and Job Offers
About the Author
Kitty Locker
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 1994–95, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABC’s Journal of Business Communication. She received ABC’s Outstanding Researcher Award in 1992 and ABC’s Meada Gibbs Outstanding Teacher Award in 1998.
Stephen Kaczmarek
Stephen Kyo Kaczmarek is an Assistant Professor at Columbus State Community College. He teaches business and technical communication, composition, creative writing, journalism, public relations, freshman experience, and courses in film and literature he has designed. Steve received an M.A. in English and B.A.s in journalism and English from Ohio State. His consulting clients have included Nationwide Insurance, The Ohio Historical Society, The Ohio Association of Historical Societies and Museums, The Ohio Museums Association, United Energy Systems, etc. Prior to joining Columbus State, Steve managed staff development and information for the Franklin County, Ohio, Commissioners.
Unit 1 Building Blocks for Effective Messages
Module 1: Business Communication, Management, and Success
Module 2: Adapting Your Message to Your Audience
Module 3: Communicating Across Cultures
Module 4: Planning, Writing, and Revising
Module 5: Designing Documents, Slides, and Screens
Unit 2 Creating Goodwill
Module 6: You-Attitude
Module 7: Positive Emphasis
Module 8: Reader Benefits
Unit 3 Letters, Memos, and E-Mail Messages
Module 9: Formats for Letters and Memos
Module 10: Informative and Positive Messages
Module 11: Negative Messages
Module 12: Persuasive Messages
Module 13: E-mail Messages, Web Writing, and Technology
Unit 4 Polishing Your Writing
Module 14: Editing for Grammar and Punctuation
Module 15: Choosing the Right Word
Module 16: Revising Sentences and Paragraphs
Unit 5 Interpersonal Communication
Module 17: Listening
Module 18: Working and Writing in Teams
Module 19: Planning, Conducting, and Recording Meetings
Module 20: Making Oral Presentations
Unit 6 Research, Reports, and Visuals
Module 21: Proposals and Progress Reports
Module 22: Finding, Analyzing, and Documenting Information
Module 23: Short Reports
Module 24: Long Reports
Module 25: Using Visuals
Unit 7 Job Hunting
Module 26: Researching Jobs
Module 27: REsumEs
Module 28: Job Application Letters
Module 29: Job Interviews
Module 30: Follow-Up Letters and Calls and Job Offers
About the Author
Kitty Locker
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 1994–95, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABC’s Journal of Business Communication. She received ABC’s Outstanding Researcher Award in 1992 and ABC’s Meada Gibbs Outstanding Teacher Award in 1998.
Stephen Kaczmarek
Stephen Kyo Kaczmarek is an Assistant Professor at Columbus State Community College. He teaches business and technical communication, composition, creative writing, journalism, public relations, freshman experience, and courses in film and literature he has designed. Steve received an M.A. in English and B.A.s in journalism and English from Ohio State. His consulting clients have included Nationwide Insurance, The Ohio Historical Society, The Ohio Association of Historical Societies and Museums, The Ohio Museums Association, United Energy Systems, etc. Prior to joining Columbus State, Steve managed staff development and information for the Franklin County, Ohio, Commissioners.
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