Analysis for Marketing Planning https://www.mheducation.com/cover-images/Jpeg_400-high/0073529842.jpeg
Analysis for Marketing Planning

Analysis for Marketing Planning

7th Edition
By Donald Lehmann and Russell Winer
ISBN10: 0073529842
ISBN13: 9780073529844
Copyright: 2008

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

Hardcopy

Receive via shipping:

  • Bound book containing the complete text
  • Full color
  • Hardcover or softcover

What are my shipping options?


ISBN10: 0073529842 | ISBN13: 9780073529844

Purchase

$90.10

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1 Overview

Chapter 2 Defining the Competitive Set

Chapter 3 Industry Analysis

Chapter 4 Competitor Analysis

Chapter 5 Customer Analysis

Chapter 6 Market Potential and Sales Forecasting

Chapter 7 Developing Product Strategy