Analysis for Marketing Planning
Analysis for Marketing Planning

Analysis for Marketing Planning

7th Edition
By Donald Lehmann and Russell Winer
ISBN10: 0073529842
ISBN13: 9780073529844
Copyright: 2008

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Program Details

Chapter 1 Overview

Chapter 2 Defining the Competitive Set

Chapter 3 Industry Analysis

Chapter 4 Competitor Analysis

Chapter 5 Customer Analysis

Chapter 6 Market Potential and Sales Forecasting

Chapter 7 Developing Product Strategy