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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive Advantages

9th Edition
By Gregory Dess and Gerry McNamara and Alan Eisner and Seung-Hyun Lee
ISBN10: 1259900452
ISBN13: 9781259900457
Copyright: 2019
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Program Details

Part 1 Strategic Analysis 
1 Strategic Management: Creating Competitive Advantages 
2 Analyzing the External Environment of the Firm: Creating Competitive Advantages 
3 Assessing the Internal Environment of the Firm  
4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources 

Part 2 Strategic Formulation 
5 Business-Level Strategy: Creating and Sustaining Competitive Advantages 
6 Corporate-Level Strategy: Creating Value through Diversification 
7 International Strategy: Creating Value in Global Markets 
8 Entrepreneurial Strategy and Competitive Dynamics 

Part 3 Strategic Implementation 
9 Strategic Control and Corporate Governance 
10 Creating Effective Organizational Designs 
11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization 
12 Managing Innovation and Fostering Corporate Entrepreneurship