David D'AlessandroExecutive Warfare: 10 Rules of Engagement for Winning Your War for Successhttps://www.mheducation.com/cover-images/Jpeg_400-high/0071544232.jpeg1June 10, 20089780071544238
The New York Times Bestseller
WIN THE WAR FOR SUCCESS
It's not enough anymore to be smart, hard-working, and able to show results; At this level, everybody is smart, hard-working, and able to show results. Now it's a game for grown-ups. What really sets you apart is the relationships you build with people of influence. These people can include your peers, your employees, your organization's directors, reporters, vendors, and regulators-as well as the people directly above you in the organizational hierarchy.
In senior management, you no longer answer to just one boss. There is now a hazy matrix of hundreds of bosses both inside and outside the office, any one of whom can stop you cold or give you a tremendous push forward. Executive Warfare offers concrete advice for handling all of them, including
YOUR PEERS: They are the most valuable of allies or the most dangerous of enemies
THE CEO: Her office is often where the real fairy dust is kept. Make sure you have a good relationship here
THE BOARD OF DIRECTORS: They won't judge you fairly if all they see of you is your PowerPoints
YOUR DIRECT REPORTS: They are your vital organs, so treat them accordingly. And if you find a blood clot among them-excise that person before he kills you
YOUR RIVALS: It's not always wise to shoot at them, but if you do, do not shoot to wound
In his bestsellers Brand Warfare and Career Warfare, author David D'Alessandro offered sharp advice for building a brand and building a career. Now Executive Warfare is the advanced class for the truly ambitious. Learn what it takes to rise to the top-and to do the even harder thing, which is survive there.
Executive Warfare: 10 Rules of Engagement for Winning Your War for Success
By David D'Alessandro
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The estimated amount of time this product will be on the market is based on a number
of factors, including faculty input to instructional design and the prior revision cycle
and updates to academic research-which typically results in a revision cycle ranging from
every two to four years for this product. Pricing subject to change at any time.
David D'Alessandro is President of John Hancock Financial Services, both the youngest president in the company's history and the only marketer ever to rise to the top of a major life insurer.
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