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Business Research Methods

ISBN10: 1266115269 | ISBN13: 9781266115264

Business Research Methods

Business Research Methods

ISBN10: 1266115269
ISBN13: 9781266115264
By Pamela Schindler
2025 Release

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ISBN10: 1264206593 | ISBN13: 9781264206599
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ISBN13: 9781260733792
ISBN10: 1260733793 | ISBN13: 9781260733792

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Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. Infused with the new role of AI within the research industry, this update explores the response of the research industry and the research function within organizations to change brought about by Covid 19 and rapidly advancing technology. This update is rich with real world examples in Snapshots, Closeups, and PicProfiles. Its comprehensive summaries are aligned to expanded learning objectives, making new material accessible and relevant. 

1.  Research Foundations and Fundamentals
2.  The Research Process: An Overview
3.  Stage 1: Clarify the Research Question
4.  Stage 2: Research Design, An Overview 
5.  Stage 2: Sampling Design 
Appendix: Calculate the Sample Size 
6.  Stage 2: Data Collection Design: Qualitative Research 
7.  Stage 2: Data Collection Design: Observation Research 
8.  Stage 2: Data Collection Design: Experiments
9.  Stage 2: Data Collection Design: Survey Research
10. Stage 3: Measurement Foundations 
11. Stage 3: Measurement Questions 
Appendix: Sources of Measurement Questions
12  Stage 3: Measurement Instruments
13. Stage 3: Collect, Prepare, and Examine Data 
Appendix: Better Tables 
Appendix: Review: Describing Data Statistically
14. Stage 4: Hypothesis Testing 
15  Stage 4: Measures of Association
Appendix: Developing Insights
16. Stage 5: Research Reports: Support Insights and Recommendations 
Appendix: Better Reports
17. An Integrated Example

Case Index
Appendix A: Business Research Proposals and RFPs (with Sample RFP) 
Appendix B: Focus Group Discussion Guide
Appendix C: Nonparametric Significance Tests
Appendix D: Selected Statistical Tables


About the Author

Pamela Schindler

A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institution’s Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus  of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.

www.linkedin.com/in/pamelaschindler/

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