Business Analytics1st Edition
- Provides 1-2 semesters of business analytics content that takes a holistic approach to data analytics
- Includes a real life case in each chapter, uses big data sets, writing with data and sample reports, and a unique (4 chapters) emphasis on data mining
- Connect: A homework and learning management solution embeds the award-winning SmartBook to improve student results and provides assessment and exercises built for solving in R, Excel, and Analytics Solver
Ch. 2 Data Management and Wrangling
Ch. 3 Data Visualization and Summary Measures
Ch. 4 Probability and Probability Distributions
Ch. 5 Statistical Inference
Ch. 6 Regression Analysis
Ch. 7 Advanced Regression Analysis
Ch. 8 Introduction to Data Mining
Ch. 9 Supervised Data Mining: k-Nearest Neighbors and Naïve Bayes
Ch. 10 Supervised Data Mining: Decision Trees
Ch. 11 Unsupervised Data Mining
Ch. 12 Forecasting with Time Series Data
Ch. 13 Introduction to Prescriptive Analytics
Appendix A Big Data Sets: Variable Description and Data Dictionary
Appendix B Getting Started with Excel and Excel Add-Ins
Appendix C Getting Started with R
Appendix D Statistical Tables
Appendix E Answers to Selected Exercises
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