Retailing Management https://www.mheducation.com/cover-images/Jpeg_250-high/1259573087.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers:

-The use of big data and analytical methods for decision making.
-The application of social media and mobile for communicating with customers and enhancing their shopping experience.
-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.
-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.
-The impact of globalization on the retail industry.

See all program features.

Table of Contents

Interested in seeing the entire table of contents?


Program Details

SECTION I THE WORLD OF RETAILING 
1 Introduction to the World of Retailing 
2 Types of Retailers 
3 Multichannel and Omnichannel Retailing 
4 Customer Buying Behavior 
SECTION II RETAILING STRATEGY 
5 Retail Market Strategy 
6 Financial Strategy 
7 Retail Locations 
8 Retail Site Location 
9 Information Systems and Supply Chain Management 
10 Customer Relationship Management 
SECTION III MERCHANDISE MANAGEMENT 
11 Managing the Merchandise Planning Process 
12 Buying Merchandise 
13 Retail Pricing 
14 Retail Communication Mix  
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT 
15 Human Resources and Managing the Store 
16 Store Layout, Design, and Visual Merchandising 
17 Customer Service 
SECTION V CASES