Principles of Microeconomics https://www.mheducation.com/cover-images/Jpeg_400-high/1260111083.jpeg 7 9781260111088 Principles of Microeconomics, 7th Edition, provides a deeper understanding of economics by eliminating overwhelming detail and focusing on seven core principles that are reinforced and illustrated through the text. With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists:" people who employ basic economic principles to understand and explain what they observe in the world around them. With new videos and interactive graphs alongside SmartBook's adaptive reading experience, the 7th edition enables instructors to spend class time engaging, facilitating, and answering questions instead of lecturing on the basics.
Principles of Microeconomics

Principles of Microeconomics

7th Edition
By Robert Frank and Ben Bernanke and Kate Antonovics and Ori Heffetz
ISBN10: 1260111083
ISBN13: 9781260111088
Copyright: 2019
Product Details +
09781260111088

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Introduction
Chapter 1: Thinking Like an Economist
Chapter 2: Comparative Advantage
Chapter 3: Supply and Demand

Part 2: Competition and the Invisible Hand
Chapter 4: Elasticity
Chapter 5: Demand
Chapter 6:  Perfectly Competitive Supply
Chapter 7: Efficiency, Exchange, and the Invisible Hand in Action

Part 3: Market Imperfections
Chapter 8: Monopoly, Oligopoly, and Monopolistic Competition
Chapter 9: Games and Strategic Behavior
Chapter 10: An Introduction to Behavioral Economics
Chapter 11: Externalities, Property Rights, and the Environment
Chapter 12: The Economics of Information

Part 4: Economics of Public Policy
Chapter 13: Labor Markets, Poverty, and Income Distribution
Chapter 14: Public Goods and Tax Policy

Part 5: International Trade
Chapter 15: International Trade and Trade Policy

About the Author

Robert Frank

Robert H. Frank received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behaviour.

Ben Bernanke

Kate Antonovics

Professor Antonovics received her B.A. from Brown University in 1993 and her Ph.D. in economics from the University of Wisconsin in 2000. Shortly thereafter, she joined the faculty in the Economics Department at the University of California, San Diego, where she has been ever since. Professor Antonovics is known for her superb teaching and her innovative use of technology in the classroom. Her highly popular introductory-level microeconomics course regularly enrolls over 450 students each fall. She also teaches labor economics at both the undergraduate and graduate level. In 2012, she received the UCSD Department of Economics award for best undergraduate teaching. Professor Antonovics’s research has focused on racial discrimination, gender discrimination, affirmative action, intergenerational income mobility, learning, and wage dynamics. Her papers have appeared in the American Economic Review, the Review of Economics and Statistics, the Journal of Labor Economics, and the Journal of Human Resources. She is a member of both the American Economic Association and the Society of Labor Economists.

Ori Heffetz

Professor Heffetz received his B.A. in physics and philosophy from Tel Aviv University in 1999 and his Ph.D. in economics from Princeton University in 2005. He is an Associate Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University, where he has taught since 2005. Bringing the real world into the classroom, Professor Heffetz has created a unique macroeconomics course that introduces basic concepts and tools from economic theory and applies them to current news and global events. His popular classes are taken by hundreds of students every year, on the Cornell Ithaca campus and, via live videoconferencing, in dozens of cities across the U.S., Canada, and beyond. Professor Heffetz’s research studies the social and cultural aspects of economic behavior, focusing on the mechanisms that drive consumers’ choices and on the links between economic choices, individual well-being, and policymaking. He has published scholarly work on household consumption patterns, individual economic decision making, and survey methodology and measurement. He was a visiting researcher at the Bank of Israel during 2011, is currently a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and serves on the editorial board of Social Choice and Welfare.

 

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