Strategic Management: Text and Cases https://www.mheducation.com/cover-images/Jpeg_400-high/1259813959.jpeg 9 9781259813955 Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
Strategic Management: Text and Cases

Strategic Management: Text and Cases

9th Edition
By Gregory Dess and Gerry McNamara and Alan Eisner and Seung-Hyun Lee
ISBN10: 1259813959
ISBN13: 9781259813955
Copyright: 2019
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09781259813955

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Program Details

Part 1 Strategic Analysis
1 Strategic Management: Creating Competitive Advantages
2 Analyzing the External Environment of the Firm: Creating Competitive Advantages
3 Assessing the Internal Environment of the Firm
4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources


Part 2 Strategic Formulation
5 Business-Level Strategy: Creating and Sustaining Competitive Advantages
6 Corporate-Level Strategy: Creating Value through Diversification
7 International Strategy: Creating Value in Global Markets
8 Entrepreneurial Strategy and Competitive Dynamics


Part 3 Strategic Implementation
9 Strategic Control and Corporate Governance
10 Creating Effective Organizational Designs
11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization
12 Managing Innovation and Fostering Corporate Entrepreneurship