Global Business Today https://www.mheducation.com/cover-images/Jpeg_250-high/1259686698.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
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- For the undergraduate or MBA level course of International Business where a concise paperback is desired.  
- Features an analytical (as opposed to a descriptive) approach to the course and is known for having practical applications. 
- The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies. 
 

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Table of Contents

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Program Details

Part One: Introduction and Overview

Chapter 1: Globalization

Part Two: National Differences

Chapter 2: National Differences in Political, Economic, and Legal Systems

Chapter 3: National Differences in Economic Development

Chapter 4: Differences in Culture

Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability

Part Three: The Global Trade and Investment Environment

Chapter 6: International Trade Theory

Chapter 7: Government Policy and International Trade

Chapter 8: Foreign Direct Investment

Chapter 9: Regional Economic Integration

Part Four: The Global Monetary System

Chapter 10: The Foreign Exchange Market

Chapter 11: The International Monetary System

Part Five: The Strategy and Structure of International Business

Chapter 12: The Strategy of International Business

Chapter 13: Entering Foreign Markets

Part 6: International Business Functions

Chapter 14: Exporting, Importing, and Countertrade

Chapter 15: Global Production and Supply Chain Management

Chapter 16: Global Marketing and R&D

Chapter 17: Global Human Resource Management