Looseleaf Introduction to Mass Communication: Media Literacy and Culture https://www.mheducation.com/cover-images/Jpeg_250-high/1259376508.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
* Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
* An integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture.
* With a commitment to enhancing students’ critical thinking skills, this university-level program makes media literacy central to its approach and puts an emphasis on the media’s role in democracy.

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Table of Contents

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Program Details

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet 

Part Three: Strategic Communication Industries

11. Public Relations

12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

Glossary

References