The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value https://www.mheducation.com/cover-images/Jpeg_250-high/1259834727.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

INTRODUCTION: “Doing marketing isn’t the same thing as leading marketing”

SECTION: MOBILIZE YOUR BOSS
Power #1. Tackle Only Big Issues
Power #2. Deliver Returns, No Matter What
Power #3. Hang Out with the Best

SECTION: MOBILIZE YOUR COLLEAGUES
Power #4. Hit the Head and the Heart
Power #5. Walk The Halls
Power #6. You Go First

SECTION: MOBILIZE YOUR TEAM
Power #7. Get the Mix Right
Power #8. Cover Them in Trust
Power #9. Let the Outcomes Speak

SECTION: MOBILIZE YOURSELF
Power #10. Fall in Love with Your World
Power #11. Know How You Inspire
Power #12. Aim Higher     

SECTION: IT’S TIME FOR YOUR LAUNCH

APPENDIX: “A Memo to Your Boss” and “About the Research”

SOURCES

ACKNOWLEDGEMENTS

ABOUT THE AUTHORS

INDEX