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Retailing Management

Retailing Management

9th Edition

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ISBN10: 007802899X | ISBN13: 9780078028991

$187.32

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

SECTION I - THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing

Chapter 2: Types of Retailers

Chapter 3: Multichannel Retailing

Chapter 4: Customer Buying Behavior

SECTION II - RETAILING STRATEGY

Chapter 5: Retail Market Strategy

Chapter 6: Financial Strategy

Chapter 7: Retail Locations

Chapter 8: Retail Site Location

Chapter 9: Human Resource Management

Chapter 10: Information Systems and Supply Chain Management

Chapter 11: Customer Relationship Management

SECTION III - MERCHANDISE MANAGEMENT

Chapter 12: Managing the Merchandise Planning Process

Chapter 13: Buying Merchandise

Chapter 14: Retail Pricing

Chapter 15: Retail Communication Mix

SECTION IV - STORE MANAGEMENT

Chapter 16: Managing the Store

Chapter 17: Store Layout, Design, and Visual Merchandising

Chapter 18: Customer Service