2020_BEC_FlipBooks

2020_FlipBook_Hair_Essentials_of_Marketing_Analytics_1e

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Essentials of Marketing Analytics, 1st edition Hair | Harrison | Ajjan Letter from Authors ........................................................................3 About the Authors ..........................................................................5 McGraw-Hill Connect ® ................................................................... 7 Table of Contents ......................................................................... 10 Preface ............................................................................................ 15 Sample Chapter 1 ......................................................................... 21 Sample Chapter 2 ....................................................................... 47 Sample Syllabi .............................................................................. 84 Get a Copy .................................................................................... 87

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