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ABOUT THE AUTHORS STEPHEN B. CASTLEBERRY Dr. Castleberry received his PhD from the University of Alabama in 1983. He taught at the University of Georgia for six years and for three years was UARCO Professor of Sales and Marketing at Northern Illinois University. Currently he is a pro- fessor of marketing and business ethics at the University of Minnesota Duluth. He has received eight awards for teaching excellence, including the best teacher award at his university, best teacher of an online MBA consortium, and the Morse Award, the highest recognition by the University of Minnesota system of its most distinguished scholar teachers. His commit- ment to teaching has resulted in a number of cases, as well as articles in the Journal of Marketing Education, Business Case Journal, Journal of Business Ethics Education, and Marketing Education Review, that describe his teaching style and meth- ods. Dr. Castleberry's research has been published in over 50 jour- nals such as the Journal of Personal Selling and Sales Manage- ment, Industrial Marketing Management, Journal of Business Ethics, Journal of Selling and Major Account Management, Journal of Business and Industrial Marketing, Journal of Busi- ness to Business Marketing, Journal of Marketing Manage- ment, Journal of Consumer Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. He has also presented his work at the National Conference in Sales Management, as well as other international conferences. He is past marketing editor of the Journal of Applied Business Research and serves on several journal editorial boards. He has received research grants and support from entities such as the London Business School, Gillette, Quaker Oats, Kim- berly-Clark, Procter & Gamble, Coca-Cola Foods Division, and the Alexander Group/JPSSM. Dr. Castleberry appeared as an academic expert in eight segments of The Sales Connection, a 26-segment video pro- duction shown on national PBS TV stations. He also appeared as the special guest on several broadcasts of Sales Talk, a nationally broadcast call-in talk show on the Business Radio Network. Dr. Castleberry has held various sales assignments with Burroughs Corporation (now Unisys), Nabisco, and G.C. Murphy and has worked as a consultant and sales trainer for numerous firms and groups. His interests outside academic life include outdoor activities (canoeing, hiking, bicycling, skiing, and so on) and everything related to living on his 100-acre sustainable organic farm in northern Wisconsin. For 21 years and still counting he has been a volunteer firefighter and for 10 years served as a medical first responder in the small township he lives in. He and his wife currently own and operate a publishing company, marketing and distributing popular press books internationally. scastleb@d.umn.edu https://sites.google.com/d.umn.edu/scastleb/home Courtesy of Stephen B. Castleberry

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