2020_BEC_FlipBooks

F20_Arens_Advertising4eFlipbook_11-5-20 (1)

Issue link: https://www.mheducation.com/highered/ideas/i/1303624

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Advertising, 4e Arens | Weigold Table of Contents Brief Contents.................................................... 3 Expanded Contents......................................... 4 Changes to the 4th Edition ...........................11 Connect Advertising ......................................14 Support at Every Step ................................... 15 Sample Chapter 4 .......................................... 16 Request a Copy ............................................. 48

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