2020_Flipbook_Nickels_The Core_2e

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A SIXTEEN-CHAPTER TEXT. HERE'S HOW WE DID IT. YOU ASKED FOR IT, YOU GOT IT! A letter from the Author Team Chapter 1 (Taking Risks and Making Profits Within the Dynamic Business Environment) and Chapter 2 (Understanding Economics) were condensed and combined to create Chapter 1 Exploring the Business Environment and Economics. The coverage of current trends was integrated throughout the text. Chapter 11 (Human Resource Management: Finding and Keeping the Best Employees) and Chapter 12 (Dealing with Employee-Management Issues) were condensed and combined to create Chapter 10 Human Resource Management: Finding and Keeping the Best Employees. Chapter 16 (Financial Management) was combined with Chapter 17 (Using Securities Markets for Financing and Investing Opportunities) were condensed and combined to create Chapter 15 Financial Management. This revised chapter retains information about raising capital in business. The material about investing in stocks and bonds was moved to Bonus Chapter C Managing Personal Finances and Investing. Bonus Chapter B (Using Technology to Manage Business) was expanded and included in the main text as a new Chapter 13 Using Technology to Manage Information. MORE INFORMATION ABOUT CAREERS IN BUSINESS. A section was added to the end-of-chapter material, Career Exploration, that offers career opportunities students can explore related to the material covered in the chapter. To keep up with the fast-moving world of business, our weekly blog, From the News to the Classroom is updated several times during the week to keep up with goings-on in business and the economy. Abstracts of relevant news stories, videos tied to chapter topics, and critical thinking questions on the blog will help you with your prep time and create an ultra-current course. CONTINUOUS COVERAGE OF ISSUES AFFECTING ALL BUSINESSES (SERVICE, MANUFACTURING, PROFIT AND NON-PROFIT). SUPPLEMENTAL INSTUCTIONAL MATERIALS THAT ARE ACCURATE AND EASY-TO-USE. No supplemental materials are as market responsive, easy-to-use, tightly aligned and fully integrated as those in the Understanding Business: The Core 2 nd edition. In addition to the fully reviewed and updated instructor supplements, The Core is also supported by McGraw-Hill Connect with SmartBook 2.0. The following pages will provide more detail on how the integrated package will help you and your students achieve the results desired. We are eager to show off the new edition and, of course, we look forward to hearing how you and your students like it. As always, we value our relationship with our fellow instructors who share with us their opinions, input, and advice. It's from this collegial cornerstone that the 2 nd edition was created. Together, we'll continue to build the best teaching and learning system to help your students succeed! Bill Nickels | Jim McHugh | Susan McHugh

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