2020c_BEC

Rothaermel_5e

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Learn more or contact your local McGraw-Hill Representative Praise for Strategic Management "Frank Rothaermel is the Paul Samuelson of Strategic Management!" Joe Mahoney, University of Illinois at Urbana Champaign "It is far and away the best and most up-to-date competitive strategy textbook out there." Scott Stern, MIT Sloan School of Management "What Michael Porter has done for the academic work in strategy, Frank is now doing for strategy textbooks: setting a new standard while providing a superior paradigm to teach strategy. Truly awesome!" Gideon D. Markman, Colorado State University "Steve Jobs, in his 2005 Stanford commencement speech, reflected upon the importance of "Connecting the Dots", and how this can only be done looking backwards. The cornerstone of Rothaermel's text is precisely this: he has connected the strategy dots into a meaningful blend of theory and practice, creating a Strategic Management text that is poignant, pivotal, and powerful. This competitive advantage inspires those of us who are passionate about teaching strategy, to deliver it at an even more profound level." Marta Szabo White, Georgia State University "The product has: a holistic dynamic framework for understanding the strategy/structure relationship; students can readily understand the AFI Framework; this text is helpful for the instructor in terms of theory in practice." Bruce Bellner, The Ohio State University "Well structured, comprehensive, complete, well-synthesized, readable textbook for a capstone course in Strategic Management. Textbook clearly presents a holistic framework, concepts, and tools and techniques used in a strategic management process. Textbook can be used as a stand-alone resource and customized for different contexts together with author provided MiniCases, longer cases, or additional readings based on the nature of the student group." Gita Mathur, San Jose State University "I always describe this textbook as a research-based strategic management resource with contemporary examples. It is also easy for students to read and process, and the visual aids are excellent." Jennifer Sexton, West Virginia University

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