2020c_BEC

Rothaermel_5e

Issue link: https://www.mheducation.com/highered/ideas/i/1225629

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Learn more or contact your local McGraw-Hill Representative Cases 1. Apple: What's Next? 2. Starbucks CEO Kevin Johnson: "I'm not Howard Schultz" 3. BlackBerry's Rise and Fall 4. Nike's Core Competency: The Risky Business of Creating Heroes 5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette 6. How JCPenney Sailed into a Red Ocean 7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem 8. GE: Coporate Strategy Gone Wrong 9. Disney: Building Billion-Dollar Franchises 10. Hollywood Goes Global 11. Yahoo: From Internet Darling to Fire Sale 12. Uber: Ethically Most Challenged Tech Company? MiniCases 1. Airbnb, Inc. 2. Kickstarter 3. Facebook, Inc. 4. Space X 5. Delta Air Lines, Inc. 6. The Movie Exhibition Industry 7. Starbucks Corporation 8. The Vanguard Group 9. Better World Books and the Triple Bottom Line 10 McDonald's Corporation 11. Best Buy Co., Inc. 12. Walmart, Inc. 13. Tesla, Inc. 14. Netflix, Inc. 15. Amazon.com., Inc. 16. Apple, Inc. 17. The Walt Disney Company 18. UPS in India 19. Alphabet's Goggle 20. Merck & Co., Inc. 21. Nike, Inc. 22. Uber Technologies Full-Length Cases All cases come with detailed Teaching Notes.

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