2020c_BEC

Rothaermel_5e

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Learn more or contact your local McGraw-Hill Representative Thank you for your interest in my new edition of Strategic Management, 5e. My strategy product and digital offerings combine into one, student-accessible, application-oriented framework to motivate student learning while being based on modern, research-based evidence. It synthesizes, integrates, and blends concepts and frameworks, empirical research, and practical applications with current real-world examples, and combines rigor and relevance to prepare students for the challenges of the 21st Century. This approach focuses on developing students' skills so they can become effective strategic leaders in an ever more complex world. This new 5e builds on key hallmark features that have set this product apart from the competition, which include: • A holistic Analysis, Formulation, and Implementation (AFI) Strategy Framework, which engages students with a clear structure and outline to acquire and retain strategy knowledge via practical and relevant applications of strategy concepts. • New sections on Stakeholder Strategy and Competitive Advantage (now in Chapter 1), Vision, Mission, and Values (now in Chapter 2), Strategic Decision Making (Chapter 2), and From External to Internal Analysis (Chapter 4). • High quality, high currency cases, in various lengths and formats. • Each chapter begins and ends with a ChapterCase to frame the chapter content. This includes three new ChapterCases: Five Guys (Chapter 4), Alphabet and Google (Chapter 11), and Theranos (Chapter 12); all other ChapterCases revised and updated. • Five new MiniCases (Uber, PayPal, JCPenney, GE, and BlackBerry) featuring not only success stories but also failures; all other MiniCases revised and updated; 12 in total. • Three new full-length cases (Airbnb, Nike, and The Vanguard Group); all other cases including the most popular ones are revised and updated; 22 in total. In addition to the in-text cases, 22 full-length cases with the clear majority (over 90%) authored or co-authored by me, and available through McGraw-Hill's custom-publishing Create™ program. • All cases (full-length and MiniCases) come with detailed and updated high quality teaching notes, abstracts, and financial data, easily accessible in your Connect® online library. • New in Connect, 12 of my best-selling full-length cases are NOW included as a complimentary eBook in Connect. All of these cases come with high quality, consistent, and detailed Teaching Notes. Many of these cases have achieved bestseller status as highlighted as "Most Popular" by Harvard Business Publishing. • NEW SmartBook® 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapts to pinpoint knowledge gaps and focuses learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, takes the guesswork out of what to study, and helps students better prepare for class. • With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and offline. • For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. • SmartBook 2.0 includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction for a more dynamic class experience. • Connect® is McGraw-Hill's highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. Each asset in Connect is designed to address pressing course challenges such as student preparedness, engagement, and developing higher-order critical thinking and workplace competency skills. Within Connect, we offer a variety of exercises that move up Bloom's Taxonomy and help students develop higher-order thinking skills. Thank you for your support and consideration. Visit www.ftrStrategy.com for more information or please contact me at frank@ftrStrategy.com. Note from Frank T. Rothaermel I look forward to partnering with you to unlock the full potential of every student learner. Please feel free to reach out with any questions, to discuss teaching strategies and ideas for a more interactive classroom, or how to integrate technology to maximize student performance.

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