1
Business Analytics: Communicating with Numbers was written
from the ground up and prepares students to understand, manage,
and visualize the data, apply the appropriate analytic tools, and
communicate the findings and their relevance. The text seamlessly
threads the topics data wrangling, descriptive analytics, predictive
analytics, and prescriptive analytics into a cohesive whole. The
pedagogy of the text includes popular features from our business
statistics texts along with new features pertaining to data analytics.
Countless reviewers have added their feedback and direction to
ensure we have built a product that addresses the needs of the market.
BUSINESS
ANALYTICS
COMMUNICATING
WITH NUMBERS
Jaggia | Kelly | Lertwachara | Chen
We invite you to turn the page and take a walk through
some of the unique learning features that tell our story!
››