2020_BEC_FlipBooks

2020_FlipBook_Perreault_Essentials of Marketing_17e

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Essentials of Marketing, 17 th edition Perreault | Cannon | McCarthy Message from the Authors Table of Contents List of Changes McGraw-Hill Connect ® Asset Alignment with Bloom's Taxonomy Sample Chapter 2 Support at Every Step ................................................. 2 .................................................................. 3 ...................................................................... 4 .......................................................... 7 ....................... 9 ............................................................... 12 ....................................................... 38

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