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Learn more or contact your local McGraw-Hill Representative Marketing ® Hello and Welcome to our Digital Sneak Peek of Marketing 3e! Message from the Authors We can't wait to share some of the updates of our latest release with you! If you are like us, you have probably had students (particularly non-marketing majors) ask you, "Why does this course matter to me?" The answer is simple: because everyone is a marketer! We designed our product to emphasize the universal importance of marketing—not only in business, or in the future, but to students today. A lot has changed in the world of marketing over the past few years, and this revision reflects the latest trends. Here are just a few ways that our product is unique: Career Focus, to help students understand how marketing will support whatever career path they choose in the future and help them to develop and evolve their own personal brand now. Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics are found throughout the product. Dynamic Video Cases featuring a wide variety of organizations from the National Park Service to Hershey that showcase the marketing strategy and decisions behind products, companies and services that are a part of students' daily lives. Marketing Analytics Exercises available in every chapter! These help students develop their skills and confidence in meeting modern day marketing challenges. Seamlessly integrated results-driven technology developed alongside the narrative for close linkage and alignment down to the specific learning objective. The right amount of content for a semester-long course. Our chapters are direct, approachable and written with an energetic, vibrant tone to engage today's students. Flexible and Accessible. Our product is available through Connect, SmartBook 2.0 and the new Read Anywhere eBook app. This flexibility and accessibility allow all students to access the content anytime, anywhere. In addition, we have added a new Marketing Insights Podcast Series to correspond with many of our Executive Insights. Check it out on iTunes, Stitcher, GooglePlay and the like. Personal marketing plan integrated throughout all 16 chapters that lets students utilize the tools they learn throughout the course to market themselves for a brighter professional future. We hope you will take a closer look at how Marketing 3e engages your students. We thank you for your consideration and support. Please don't hesitate to reach out to us with any comments, suggestions or requests. We look forward to visiting soon! Shane Hunt | John Mello | George Deitz ›› ›› ›› ›› ›› ›› ›› ››

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