2019_FlipBook_Dess_Strategic Management_10e

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100 PART 1 :: STRATEGIC ANALYSIS 3. Using published reports, select two CEOs who have recently made public statements regarding a major change in their firm's strategy. Discuss how the successful implementation of such strategies requires changes in the firm's primary and support activities. 4. Select a firm that competes in an industry in which you are interested. Drawing upon published financial reports, complete a financial ratio analysis. Based on changes over time and a comparison with industry norms, evaluate the firm's strengths and weaknesses in terms of its financial position. 5. How might exemplary human resource practices enhance and strengthen a firm's value-chain activities? 6. Using the Internet, look up your university or college. What are some of its key value-creating activities that provide competitive advantages? Why? ETHICS QUESTIONS 1. What are some of the ethical issues that arise when a firm becomes overly zealous in advertising its products? 2. What are some of the ethical issues that may arise from a firm's procurement activities? Are you aware of any of these issues from your personal experience or businesses you are familiar with? 1. Ellis, J, 2018. At KFC, a bucketful of trouble. Bloomberg Businessweek. March 5: 20-22.; Wood, Z. 2018. KFC returns to original supplier after chicken shortage fiasco. theguardian. com. March 8: np.; and O'Marah, K. 2018. 3 supply chain lessons from the KFC fowl-up. forbes.com. March 1: np. 2. Our discussion of the value chain will draw on Porter, M. E. 1985. Competitive advantage: chap. 2. New York: Free Press. 3. Dyer, J. H. 1996. Specialized supplier networks as a source of competitive advantage: Evidence from the auto industry. Strategic Management Journal, 17: 271–291. 4. For an insightful perspective on value-chain analysis, refer to Stabell, C. B. & Fjeldstad, O. D. 1998. Configuring value for competitive advantage: On chains, shops, and networks. Strategic Management Journal, 19: 413–437. The authors develop concepts of value chains, value shops, and value networks to extend the value-creation logic across a broad range of industries. Their work builds on the seminal contributions of Porter, 1985, op. cit., and others who have addressed how firms create value through key interrelationships among value- creating activities. 5. Ibid. 6. Shaw Industries. 1999. Annual report: 14–15. 7. Fisher, M. L. 1997. What is the right supply chain for your product? Harvard Business Review, 75(2): 105–116. 8. Jackson, M. 2001. Bringing a dying brand back to life. Harvard Business Review, 79(5): 53–61. 9. Anderson, J. C. & Nmarus, J. A. 2003. Selectively pursuing more of your customer's business. MIT Sloan Management Review, 44(3): 42–50. 10. Insights on advertising are addressed in Rayport, J. F. 2008. Where is advertising going? Into 'stitials. Harvard Business Review, 66(5): 18–20. 11. Fleck, A. 2018. 6 Product Placements on TV So Good You Didn't Realize You Were Being Sold Something. adweek.com. August 8: np. 12. For a scholarly discussion on the procurement of technology components, read Hoetker, G. 2005. How much you know versus how well I know you: Selecting a supplier for a technically innovative component. Strategic Management Journal, 26(1): 75–96. 13. For a discussion on criteria to use when screening suppliers for back- office functions, read Feeny, D., Lacity, M., & Willcocks, L. p. 2005. Taking the measure of outsourcing providers. MIT Sloan Management Review, 46(3): 41–48. 14. For a study investigating sourcing practices, refer to Safizadeh, M. H., Field, J. M., & Ritzman, L. p. 2008. Sourcing practices and boundaries of the firm in the financial services industry. Strategic Management Journal, 29(1): 79–92. 15. Imperato, G. 1998. How to give good feedback. Fast Company, September: 144–156. 16. Imperato, G. 1998. How Microsoft reviews suppliers. Fast Company. 17. Bensaou, B. M. & Earl, M. 1998. The right mindset for managing information technology. Harvard Business Review, 96(5): 118–128. 18. A discussion of R&D in the pharmaceutical industry is in Garnier, J-p. 2008. Rebuilding the R&D engine in big pharma. Harvard Business Review, 66(5): 68–76. 19. Ulrich, D. 1998. A new mandate for human resources. Harvard Business Review, 96(1): 124–134. 20. A study of human resource management in China is Li, J., Lam, K., Sun, J. J. M., & Liu, S. X. Y. 2008. Strategic resource management, institutionalization, and employment modes: An empirical study in China. Strategic Management Journal, 29(3): 337–342. 21. Wood, J. 2003. Sharing jobs and working from home: The new face of the airline industry. AviationCareer. net: February 21. 22. Gellman, L. 2015. When a job offer comes without a job. Wall Street Journal. December 2: B1, B7. 23. For insights on the role of information systems integration in fostering innovation, refer to Cash, J. I. Jr., Earl, M. J., & Morison, R. 2008. Teaming up to crack innovation and enterprise integration. Harvard Business Review, 66(11): 90–100. 24. For a cautionary note on the use of IT, refer to McAfee, A. 2003. When too much IT knowledge is a dangerous thing. MIT Sloan Management Review, 44(2): 83–90. 25. For an interesting perspective on some of the potential downsides of close customer and supplier relationships, refer to Anderson, E. & Jap, S. D. 2005. The dark side of close relationships. MIT Sloan Management Review, 46(3): 75–82. 26. Day, G. S. 2003. Creating a superior customer-relating capability. MIT Sloan Management Review, 44(3): 77–82. 27. To gain insights on the role of electronic technologies in enhancing a firm's connections to outside suppliers and customers, refer to Lawrence, T. B., Morse, E. A., & REFERENCES

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